We combine strategy, technology, and design to turn concepts into companies and companies into category leaders. With Canadian roots and a global team, we operate at the intersection of venture building and digital transformation.

About About About
About About About
About About About
About About About

Our Core Values

• Efficiency: Delivering high-impact results with precision.

• Practicality: Solutions that work, not just look good.

• Transparency: Clear, honest communication at every step.

• Tech-forward: Always at the forefront of emerging AI trends.

• Collaboration: Working closely, openly, and effectively with our partners.





Business Optimization & Smart Systems

1. Technology-Driven Strategy
We help you build a clear roadmap for adopting the right tools — intelligently, not just trendily.

2. Workflow & Process Optimization
Simplify how your team works by eliminating bottlenecks, automating repetitive tasks, and creating smoother systems.

3. Insight-Driven Decision Support
We turn your existing data into clear insights to guide better, faster decision-making.

4. Custom Tools & Smart Integrations
Need something specific? We design tailored tools and automation that plug directly into your daily operations.





Digital Marketing & Branding (Kaj Studio)

1. Brand Identity & Positioning
Crafting modern, compelling brands that resonate deeply with your audience.

2. Web Design & Interactive Experiences
Beautiful, responsive websites that do more than look good — they perform.

3. SEO & Content Strategy
We help you get found, stay relevant, and build authority with strategic content.

4. Creative Campaigns & Social Engagement
End-to-end marketing campaigns that connect, convert, and grow your presence.

With a rare blend of legal expertise, advanced strategy, and hands-on entrepreneurship, the founder guides Aysu’s ventures from idea to scale with disciplined execution and measurable outcomes. An engineer by training, the founder has led companies across multiple markets and brings a practical, metrics-first approach to strategy and delivery—drawing on technical depth and management consulting experience, with prior work in immigration and corporate law

Meet the faces behind Aysu

Team Member 1

Sama

Head of Research & Analytics

Team Member 2

Mahla Salimi

Head of Design & Branding

Team Member 3

Lisa

Application & User Experience

Team Member 4

Yasha Karimi

Head of Platform Engineering

Team Member 5

Atrin Mirkhosravi

Head of Digital Inteligence

Team Member 6

Nima Alishahi

Head of Product & Growth

Team Member 7

Babak Nadjafi

Founder & CEO

Team Member 1

Babak Nadjafi

Founder & CEO

Meet the faces behind Aysu

Team Member 2

Lisa

Application & User Experience

Team Member 3

Sama

Head of Research & Analytics

Team Member 4

Yasha Karimi

Head of Platform Engineering

Team Member 5

Nima Alishahi

Head of Product & Growth

Team Member 6

Atrin Mirkhosravi

Head of Digital Inteligence

Team Member 7

Mahla Salimi

Head of Design & Branding

Reliablity